{"id":1999,"date":"2023-11-06T11:13:04","date_gmt":"2023-11-06T10:13:04","guid":{"rendered":"https:\/\/frenchtouchdreamin.com\/?p=1999"},"modified":"2023-11-08T01:14:05","modified_gmt":"2023-11-08T00:14:05","slug":"measure-digital-channels-ads-campaigns-and-content-influence-on-your-revenue","status":"publish","type":"post","link":"https:\/\/frenchtouchdreamin.com\/index.php\/2023\/11\/06\/measure-digital-channels-ads-campaigns-and-content-influence-on-your-revenue\/","title":{"rendered":"Measure digital channels, ads campaigns and content influence on your revenue"},"content":{"rendered":"

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Heeet is a an advanced digital campaign influence solution for any Salesforce cloud. We offer marketing teams with a unified view of their digital marketing performance and ROI through a cookieless solution and native integrations with GA4, Google Ads, TikTok Ads, Facebook Ads,…<\/p>\n

Why measuring each digital touchpoints matter?<\/h2>\n

From the very basic “lead source=website” to more advanced “first touch\/last touch” model, there are different ways to monitor how digital impacts both lead acquisition and revenue in Salesforce.<\/p>\n

However, those models offer a really partial view of how your marketing efforts are influencing your revenue.<\/p>\n

Let’s take a quick example.<\/p>\n

You spend 10K$ on Google Ads campaign A.<\/p>\n

After 1 month you noticed it generated only 7 leads on first touch level and 3 leads on last touch level.<\/p>\n

Those leads generated 7K$ revenue so you decide to stop the campaign.<\/p>\n

However, when looking at real attribution data with Heeet, you might see that this campaign played a role in 6 other leads journey, leading to 2 closed won opportunities of 5K$.<\/p>\n

How does Heeet work?<\/h2>\n

Heeet provides you with a complete solution to:<\/p>\n