{"id":706,"date":"2017-08-23T08:00:25","date_gmt":"2017-08-23T07:00:25","guid":{"rendered":"http:\/\/frenchtouchdreamin.com\/?p=706"},"modified":"2017-08-22T11:18:49","modified_gmt":"2017-08-22T10:18:49","slug":"aircall-how-mention-used-aircall-to-boost-sales-and-customer-success","status":"publish","type":"post","link":"https:\/\/frenchtouchdreamin.com\/index.php\/2017\/08\/23\/aircall-how-mention-used-aircall-to-boost-sales-and-customer-success\/","title":{"rendered":"Aircall : How Mention used Aircall to boost sales and customer success"},"content":{"rendered":"<p><a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Mention is a French media monitoring software company,<\/span><\/a><span style=\"font-weight: 400;\"> and for over two years they\u2019ve been using our VoIP phone system. Both Mention and Aircall got their start in the eFounders studio, so you could say it was meant to be! We had a chance to speak with Matthieu Gauthier, Mention\u2019s Head of Marketing; he told us all about how Aircall\u2019s phone system helped their team grow and succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mention was created in 2012, and in that time they\u2019ve drawn in over 650,000 customers. <\/span><a href=\"http:\/\/info.mention.com\/what-is-mention\" target=\"_blank\"><span style=\"font-weight: 400;\">Mention\u2019s software<\/span><\/a><span style=\"font-weight: 400;\"> allows users to monitor their web and social media and brand presence, and draw meaningful conclusions from that analysis. Thanks to Mention, users can appraise their brand\u2019s \u2014 as well as their competitors\u2019\u2014 reputation and influence, then adjust their marketing strategy accordingly. <\/span><br \/>\n<img loading=\"lazy\" class=\"size-large wp-image-711 aligncenter\" src=\"http:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-1024x682.jpg\" alt=\"aircall-team\" width=\"1024\" height=\"682\" srcset=\"https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-1024x682.jpg 1024w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-300x200.jpg 300w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-768x512.jpg 768w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-212x141.jpg 212w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-368x245.jpg 368w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-355x236.jpg 355w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-282x188.jpg 282w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-642x428.jpg 642w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team-584x389.jpg 584w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-team.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How Mention uses Aircall<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mention\u2019s sales workforce is split into three teams:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>An outbound sales team.<\/b><span style=\"font-weight: 400;\"> They place sales calls, chase down leads, and offer product demos. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>An inbound sales team.<\/b><span style=\"font-weight: 400;\"> They nurture customer success, onboard new users, and manage existing accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A customer support team.<\/b><span style=\"font-weight: 400;\"> They field inbound support demands.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These three teams conduct their business using Aircall\u2019s phone system. The outbound sales team brings in customers, then the inbound team takes over to manage their accounts and encourage their success. The support team assists customers along the way. Mention strives to supply customers with both powerful software and the skills to use it efficiently, so they\u2019re committed to accompanying customers during their entire journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Mention used Aircall to thrive and succeed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before switching to Aircall, Mention\u2019s employees used their cell phones instead of a professional setup. As Mention signed on more customers, its team grew; they found they needed a more efficient, adaptable, and scalable phone system.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-714 aligncenter\" src=\"http:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table.png\" alt=\"aircall-table\" width=\"655\" height=\"230\" srcset=\"https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table.png 655w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-300x105.png 300w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-212x74.png 212w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-400x140.png 400w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-355x125.png 355w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-306x107.png 306w, https:\/\/frenchtouchdreamin.com\/wp-content\/uploads\/2017\/08\/aircall-table-642x225.png 642w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mention managed to handle more calls while providing a higher quality of service. Thanks to Aircall, Mention\u2019s teams are speedier and more productive, for both inbound and outbound operations.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The need for speed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mention does business in more than 150 countries. Consequently, the sales team\u2019s timetables are devised around the opening hours in all those countries. The outbound sales team needs to quick on its feet, so they require a phone system that doesn\u2019t hold them back.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhen we reached a certain stage of growth, we needed a solution that would satisfy our need for flexibility,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> says Matthieu. <\/span><i><span style=\"font-weight: 400;\">\u201cWe want our salespeople to spend their time on the phone with customers and prospects, not doing data entry.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Aircall\u2019s phone system lets salespeople hit the ground running right away. Since a new user can be set up in mere minutes, Mention\u2019s ever-growing team isn\u2019t hindered by practical constraints.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe don\u2019t want to have to rely on our IT team every time a new salesperson comes in,\u201d <\/span><\/i><span style=\"font-weight: 400;\">explains Matthieu.<\/span><i><span style=\"font-weight: 400;\"> \u201cOur developers are hard at work on our product, and that\u2019s where their priorities should lie, not in setting up SIP phones. Setting up Aircall for a new teammate is very simple and only takes a few minutes!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Timeliness and agility can often make the difference between a win and a missed sales opportunity. Mention uses Aircall to make sure that their phone solution empowers salespeople to do their best work. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Powerful and convenient integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A successful sales team stays organized and on top of customer activity. Mention\u2019s team needs to work expeditiously, and for this reason, they integrated Aircall into Salesforce for maximum efficiency.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cAircall is incredibly simple to set up, scale, and integrate,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> explains Matthieu. <\/span><i><span style=\"font-weight: 400;\">\u201cIt connects to our CRM, which saves salespeople time and effort which they can devote to customers instead.\u201d<\/span><\/i><\/p>\n<p><a href=\"https:\/\/aircall.io\/call-center-software-integrations\/salesforce\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Mention has integrated Aircall\u2019s phone system into their CRM, Salesforce.<\/span><\/a><span style=\"font-weight: 400;\"> This way, they can place and receive calls directly from within the Salesforce interface, and create tickets and cases for every call. Instead of juggling two programs and manually recording important customer data, Mention\u2019s sales team can focus on singing on prospects.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Striving for continuous improvement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aircall\u2019s phone system helps save both time and effort, but sheer speed of execution isn\u2019t everything. Mention also uses <\/span><a href=\"https:\/\/aircall.io\/call-center-software-features\/call-recording\/\" target=\"_blank\"><span style=\"font-weight: 400;\">the call recording feature<\/span><\/a><span style=\"font-weight: 400;\"> to raise their quality of service and improve upon their internal processes.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe call recording feature is extremely relevant to our activity,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> says Matthieu. <\/span><i><span style=\"font-weight: 400;\">\u201cWe don\u2019t just use it to train salespeople, though that\u2019s definitely part of our process, but for marketing purposes as well. We want to make sure that our marketing and sales departments are strategically aligned.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Mention drums up interest in their product precisely because their content is effectively targeted. They use real customer recordings as a jumping-off point, then present their target demographic with helpful and engaging content. Both sales and marketing listen to recordings to get a deeper and more accurate understanding of customer needs and expectations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mention has managed to get the most out of Aircall\u2019s phone system: for both inbound and outbound calls, their team has managed to become more streamlined, efficient, and adaptable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matthieu sums it up this way: <\/span><i><span style=\"font-weight: 400;\">\u201cWelcome to 2017! If it\u2019s not already the case, your business should invest in a phone solution like Aircall.\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mention is a French media monitoring software company, and for over two years they\u2019ve been using our VoIP phone system. Both Mention and Aircall got their start in the eFounders studio, so you could say it was meant to be! We had a chance to speak with Matthieu Gauthier, Mention\u2019s Head of Marketing; he told [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[32],"_links":{"self":[{"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/posts\/706"}],"collection":[{"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":11,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"predecessor-version":[{"id":724,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/posts\/706\/revisions\/724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/media\/515"}],"wp:attachment":[{"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frenchtouchdreamin.com\/index.php\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}