Learn about the origins of Astro and the history of the Salesforce characters, direct from the source! Discover how characters tell the Salesforce story and represent Ohana across all communications.

Are your interested to know more about Marketing Cloud? I started on my Marketing Cloud Journey 3 years ago and in this session I share some keys things I have learnt. With no developer orgs available there is a limit to that practical experience you can get before working in a live environment with. Adoption of Marketing Cloud is growing rapidly and people who have experience on the Core platform are needing to make the transitions quickly. Join me in this session where I will talk you through some of the key differences which will accelerate your transition. This session is about the things that are not explicitly stated in the documentation, the things that took me trial and error.

Have you ever wanted to deduplicate mailing lists, show Accounts where you have had Opportunities worth over £10k, or simply open Cases where there has been no recent activities? We will show you how to make this easy work, and give you unlock your data for you, to bring real insights to your organisation. Touching upon Custom Report Types, Cross Filter and the Power of One, we’ll also explore some fundamentals about how to get the the information your users need, as opposed to what they ask for! They’ll also be time for questions afterwards on any reporting or dashboard related matter.

For most marketers, there’s a point almost always thirty days in to an implementation where they realize that Pardot can do everything! The joy of opportunity is quickly shadowed by massive Pardot ToDo lists that seem to grow everyday! And each item says “”complete me today!”” What is missing is a prioritized roadmap. After working with over 2,000 organizations, the common path of the most successful of them was distilled into a simple 10 step plan, using the 10 most important features in Pardot. By the end of this session, you will have a definitive number of where you’re at in your own org, what your very next step is, and a clear understanding of how to completely maximize Pardot!

For companies still using Salesforce Classic, the Lightning transition can be the perfect opportunity to reboot the existing implementation and increase end-users’ adoption.

In this session, we will review the best tools and tactics available to make the move to Lightning a success with unmatched adoption and supercharged productivity.

Welcome to the world of source-driven development. After a short presentation of Salesforce DX, you will learn how to install the Command Line Interface (CLI), Visual Studio Code and useful plugins. I will explain how you can create scratch Orgs, connect to existing Orgs (Developer Edition, Sandbox) as well as how you can import and export data.

How non-for-profit organizations can harvest the power of the most powerful platform in the world? In this session you will learn how to get the most of the NPSP package, focusing on donor management, fundraising, and stewardship. We will look at common configuration mistakes and important NPSP settings. We will formulate a fundraising plan and then, “convert” it into Salesforce lingo. You will learn how our clients are able to double funds raised from a simple mailing campaign.  

 

With close to 50 nonprofit projects under the belt, I will share best practices and awesome tips and tricks! Spoiler alert: ‘Keep it simple’

In this session we are going to explore the power of clicks rather than turning to code and look at two scenarios.

1. We combine Process Builder and Flow to help manage some specific security and file deletion requirements. During the journey, we will also showcase some components from the App Exchange that we have used to enhance the user experience.
2. Gather amazing data insights using a Developer Edition of Einstein Analytics and a CSV file.

Do you have doubts if implementing Salesforce CPQ is a win for your company? Wouldn’t be Standard Quotes enough with some tweaks? What are the considerations, questions or other pre-work you have to do before kicking off a CPQ implementation project? And will there be resource to maintain such a complex system after the go-live? You will get some answers during this session along with a live demo how easy to use the CPQ platform as a business user and how an accidental CRM Admin can become an Awesome CRM Admin.

Validation rules are a useful method of maintaining data hygiene, orders of operations and ensuring that users follow the correct work processes. However, at times they can be a hinderance to being productive. In this presentation we will show you how to allow users to bypass validation rules to update records through their activities without allowing them to manually update records.

Companies invest a lot of time, effort, tools and resources to help convert prospects into paying customers. But what happens once the sales deal is closed/won? We have to act fast to prevent buyer’s remorse and ensure stakeholders and everyone interacting with your product are set up for long-term success.

Customer Onboarding is not just a critical phase but a process that sets the tone for the relationship people ultimately have with a product  – which is why it should not be an afterthought.

In this presentation, I will walk you through my experience in setting up a process from the ground up with limited resources, that saved my team a lot of time, measurably increased adoption, customer retention and allowed the company I work for to scale.

Whether you’re behind a growing startup or the admin hero in charge of user adoption (and everything else in between); you can borrow tips from this approach to build your own plan, get out of the firefighting mode and set your team and your customers up for success.

What would be in your mind just after I say the word “”Shield””? Secret agency, Superheroes, Nick Fury, right?!
And if I would say “”Salesforce Shield Event Monitoring””? Well, at the end of the presentation, I hope you will keep on thinking of superpowers!!
Of course, right now you can report on history login and report on opportunity records creation. But what if you could report on 48 events around the use of your salesforce org? And, on top of that, use a tool to manipulate the data any way you like, to build strong dashboards?
Come to this session and be prepared to gain “x-ray vision over your org” superpower!

Go one step further with flows, and let Einstein become your ideal companion to guide you to the best action to close your deals faster.

We live in a world where more and more customer data is available. In parallel to this, the number of predictive tools is constantly growing.

How do you know, based on all this information, what is the action to take that will have the greatest impact on your customers?

We will see together how it is possible to make available the right recommendations to the right people at the right time in a few clicks, and how to automate the actions to be carried out based on these recommendations.

Most of us have a rough idea about records created, fields filled and maybe some user feedback. When
it comes to detailed information about buttons clicked or pages viewed, we usually have no hard data
but rely on guessing.
Only with accurate data about feature adoption we can analyze adoption and therefore identify
problems as well as priorities further development.
In this session we will explore why to track, what to track and how to track. At the end you are able to
implement your own Feature adoption tracking and draw conclusions from the data.
Key Takeaways:
– Why track feature adoption
– What to track
– How to analyze the data
– How to implement feature adoption tracking

This session will start with current Market Automation platforms available in the market and understand the digital marketing domain.
Post that, we will deep dive into the Salesforce Marketing cloud and especially Social studio[Radian6].
Inside Social Studio, I will cover all three major pillars Publish, Engage and Analyse. Also, I will cover real-life use case in the demo which includes the integration between Service Cloud & Social Studio.

Platform events enable developers and administrators to build a new generation of event-driven applications. This session will get you started on how to use Platform events declaratively and programmatically, and how you can master their integration into your environments.

Architect certifications have been of higher standard and require a stronger level of knowledge of salesforce, force.com platform and also practices. Once we reached the be Application and System architect certifications , the top of the pyramid , lies the toughest of all . CTA . There are over 273 salesforce CTA’s today. The numbers are increasing at about 15 per year which is small.

Join us to dive into the new world of Mulesoft within Salesforce.
Managing Data Integration is commonly one of the most important aspects of a Salesforce implementation. Companies need to have a good data migration strategy when they move from their legacy systems to Salesforce or simply when they want all their systems to seamlessly communicate.

You’ll learn how to use the out-of-the-box connectors provided by the Mulesoft Anypoint Platform to build scalable data integrations and flows with minimal code. Integrating with any application, data source and device, whether they are cloud-based or on-premise systems.

In this talk I will show how to migrate of a page that is fully built of Aura components to Lightning Web Components, step by step. You will learn some of the basics of the new programming model: properties, events, communication patterns, how to use the amazing @wire service and much more. To communicate the components, I will use the new Lightning Message Service (which is included as a Developer Preview feature in Winter’20).

Salesforce DX is a set of tools that enable modern software development on the Salesforce Platform and source format makes developing on Salesforce faster and less complicated. You do not need to use every future of DX to start reaping the benefits. This talk will cover DX tools that anyone can start using today and give you tips on where to start your DX journey. Come learn about how the latest enhancements to the developer tooling makes working with externalized source, automating your development workflows and releasing changes to production more seamless and efficient.

Heroku est la plateforme PAAS (Plateform AS Service) de Salesforce. Elle offre une multitude de conteneurs et des services de données pour construire des applications dans plusieurs langages de développement.

Rejoignez-nous pour une introduction à la plate-forme Heroku et découvrez comment vous pourriez l’utiliser et sur quels types d’usages.

Les thématiques abordées seront :

• Comment situer les plateforme Heroku dans l’écosystème Salesforce et dans l’univers du Cloud en général
• Panorama des fonctionnalités et services
• Pour quels types d’usages ?
• Quelles sont les interactions possibles avec les autres solutions Salesforce ?
• Et survol du modèle de licensing pour les entreprises

A wise developer once said ‘All code is guilty until proven innocent.’ Testing your code is critical and Lightning Web Components makes no exception to that rule. Join my session and learn how to test your components. You’ll get an overview of the testing environment including the Jest framework. I’ll demonstrate how you can test components in complete isolation with Apex mocking.

What are the most common anti-patterns we, the Salesforce developers, fall for? What are the coding mistake we more likely to fix, and what are those we tend to leave in our apps with a //TODO or //FIXME comment? A data-driven conversation on the surprising facts we have learnt by reviewing code for thousands of Salesforce apps and implementations at Clayton.

You’ve written some awesome code, built a pretty Lightning Web Component, or even just added some fields, but now you have to get your work in to production. Put down that change set, there is a better way! Let’s get hands on with Continuous Integration and see how we can speed up the development lifecycle and make deployments easier!

Lightning Web Components is the state of the art technology to build custom applications and front-ends in Salesforce. With the help of the User Interface API you have access to those information, Lightning Experience is all about: configurable page layouts, customizable list views, most recently used and of course everything about your record data.

See how you can build sophisticated user interfaces to thrill your end users but still with the glue between Admin and Developer – which makes it event more powerful.

It’s easy to build amazing solutions on the Lightning Platform with ‘clicks not code’ automations and programmatic logic really fast. Yet, while the org grows, it’s getting harder and harder to make your solution robust and sustainable.
The ‘Save Order of Execution’ is one of the most crucial points in designing applications that run smoothly and scale well. Admins and developers alike need the knowledge about the things that happen after you push the ‘Save’ button to navigate around a major trouble spot.
I am going to guide you through the ‘Save Order of Execution’ and showcase some typical trouble spots. You will learn how to remedy typical problems and how to design an app that is optimized for scale and performance in the database cycle.

Lightning Web Components introduces an exciting and productive way to develop custom components for the Lightning Platform. With Lightning Base Components you can use the same components you’re used to from Aura to quickly create beautiful user interfaces with our new programming model.

In this talk I’ll cover how you can use Lightning Base Components to quickly create dynamic user interfaces. I’ll also cover how we, at Salesforce, use the same tools you use to implement the Lightning Base Components. I’ll share best practices we’ve developed on the Lightning Base Components team.

Somewhere on your journey using Salesforce (as an Admin or Developer), you’ve came across changesets & single org development. You’ve surely had to keep track all of your changes in a separate external location & had to make sure that you don’t override your colleague’s changes. Let alone having more than one team working on separate tracks on the same Org, who end up overriding each other at deployment time. In this session, we’ll discover, together, how having the right CI/CD strategy will help overcome those challenges & beyond; how it helps satisfy all parties involved in a project: from Business to Development & change management & end users.

ISDI has developed the first solution that integrates Salesforce and Blockchain in order to permanently store student credentials, badges and academic records. This communication between Salesforce and a distributed database like Blockchain provides a solution to safely certify any kind of student data, resulting in a trustworthy way of backing up the digital track of any student in ISDI. Moreover, this solution allows the definition of rules in Salesforce to generate custom student badges that are  automatically stored in Blockchain so they can be easily shared and validated by anyone. This generates trust and at the same time offers gamification  elements for the entire ISDI ecosystem.

Join Rob as he presents an architectural overview of an approach to building scalable enterprise-grade cloud applications.  Watch and discover elements of Heroku, Heroku Kafka, Heroku Postgres and Heroku Connect – that’s a whole lot of Heroku for very little effort, so you too can be building robust cloud apps in no time at all.

Truly understanding how to manage modern privacy regulations has been a problem for business globally as they trade in the 4th industrial revolution. Thankfully, Salesforce has released a plethora of functionality and over 10 standard objects to help you manage your privacy programme! Support your data privacy goals by building a robust customer consent management centre using our new Data Privacy objects, flows, and lightning components.

Have you ever felt that your Salesforce development workflow could be optimized and you asked yourself how others are doing?

This session gives you fresh ideas how you can utilize SalesforceDX and the new Salesforce CLI in your day by day business – admin or developer alike. Even if you haven’t started using DX at all, identify those parts which can be adopted immediately – DX is NOT an “all or nothing” option! And not for developers only, either. Find out what fits your needs and get inspired how your future development could look like.
Getting started with easy but powerful steps to utilize bash-scripts, work with JSON responses from the CLI and learn how widespread technologies like NodeJS and oclif.io fit into the picture as well. Take some ready to use snippets back home to help yourself to start with automation.