Salesforce has become a high-value target in 2025. Not because the platform is insecure, but because it holds the data attackers want most. In this session, we’ll look at how the recent campaigns unfolded, and how new surfaces like Agentforce and Data Cloud could be probed. Attendees will learn how adversaries think, how those tactics map to Salesforce environments, and where it makes sense to double-check their own defenses.