Archives

This will be a full remake of my presentation from last year, when Agentforce had just been announced at Dreamforce. One year later, we have all collectively learned so much, but there are still many questions out there about whether Agents can be made reliable, how Salesforce stands in the market next to our friends […]

This session explores how Agentforce is revolutionizing commerce by introducing agents that work alongside human teams to enhance customer experiences, boost efficiency, and drive business growth. Learn how to leverage agents with pre-built skills and build custom solutions that transform your digital commerce operations. Step into the future of commerce with Agentforce, where Agents work […]

Screen Flows are designed to be visible, but what if they didn’t have to be? In this session, you’ll explore the power of invisible Screen Flows embedded into Lightning Pages to silently perform actions like tracking page views, updating records, triggering automations, and more. Discover creative and impactful use cases that go far beyond traditional […]

Salesforce DX has transformed the way developers and teams build on the Salesforce Platform, bringing modern development practices like source-driven development, continuous integration, and automated deployments to the forefront. At the heart of this ecosystem is the Salesforce DX MCP (Model Context Protocol) Server—a powerful yet often overlooked component that enables tools, editors, and Salesforce […]

Salesforce has become a high-value target in 2025. Not because the platform is insecure, but because it holds the data attackers want most. In this session, we’ll look at how the recent campaigns unfolded, and how new surfaces like Agentforce and Data Cloud could be probed. Attendees will learn how adversaries think, how those tactics […]

Customers don’t see departments – they see one brand. Yet, in many organizations, marketing, sales, and customer support operate in separate silos, leading to fragmented interactions, inconsistent messaging, and missed opportunities. In this session, we’ll explore how to connect the dots and create a seamless, data-driven customer journey that spans all touchpoints – from first […]

Salesforce Marketers are getting pretty used to name changes, replatforming and new products. But Marketing Cloud Next, announced at Connection 2025, supposedly brings all of the existing products into one in “a strategic reframe of marketing itself”. But what does this bold claim actually mean?! Let’s take a look at what Marketing Cloud Next really […]