Customers don’t see departments – they see one brand. Yet, in many organizations, marketing, sales, and customer support operate in separate silos, leading to fragmented interactions, inconsistent messaging, and missed opportunities.
In this session, we’ll explore how to connect the dots and create a seamless, data-driven customer journey that spans all touchpoints – from first engagement to long-term retention.
What you’ll learn:
– The impact of disconnected teams
– Why collaboration matters
– How Customer Journey Mapping helps identify gaps & opportunities in the end-to-end experience
– Practical steps & examples of integrating cross-functional journeys
– How to implement customer journeys in Salesforce Marketing Cloud to drive engagement and loyalty.
