John Belo

I am a Product Management Leader specialised in B2B / SaaS Platform, Developer Experience and Ecosystem, leading a number of products at Salesforce: Packaging 1GP->2GP Migrations, AppExchange App Analytics and DX Testing & Quality (Salesforce Code Analyzer, DevOps Testing, Data Seeding)

My academic background is in Software Engineering plus a MBA. I have 20+ years of experience in Software Development, Evangelism and Product Management, all in B2B / SaaS. Through my roles at Salesforce, I’ve delivered on multiple high-impact, cross-functional product and evangelism initiatives.

I worked with hundreds of PMs, CTOs, Lead Architects and Developers – from VC-backed startups to publicly listed enterprise software companies – through my roles at Salesforce, helping them drive the creation, launch and expansion of their software products. I am now leveraging this experience in my Product Management role, helping these companies benefit from the best technologies and platform services Salesforce has to offer.

I have deep technical expertise and broad experience with Software Platforms and Ecosystems, in addition to significant team management and leadership experience, having led multiple teams of software developers, architects and evangelists. I am passionate about growing people and coaching them to be customer-centric, deliver value and ultimately be successful in their careers.

I presented at multiple Salesforce events, from smaller theatre sessions to keynotes with hundreds of attendees. I’ve led multiple partner-facing events and workshops, written blog posts and delivered many webinars on technical product and platform topics.


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